SEO - Stage 1: Analysis & recommendations

The first stage of SEO is a detailed analysis, which consists of the following:

1. Site property analysis (search engines take the following factors into account when developing their indexes)

• Host quality and reliability.
  Objective: Determine the speed and reliability of your server
• Adherence to modern website standards.
  Objective: Check every page for validation with WC3 guidelines.
• Accessibility for all users.
  Objective: Check your site for ease of use and guideline adherence.
• Browser compatibility.
  Objective: Check your site for errors and layout issues on a wide selection of modern popular browsers.

2. Keyword / phrase list development and strategy

We'll then develop a suggested keyword list based on your product, your market and your niche which will form the basis of the SEO strategy. We have a wealth of experience in the complementary therapy market which we'll use to draw up a short list to refine later.

3. External link report

We'll generate a summary of the most influential sites that are currently linking to you, and provide a strategy for increasing high quality inbound links.

4. Competitor analysis:

Generating a keyword / phrase list is only useful if you know how your competitors are targeting their customers and how well they're doing.

• Competitor rankings and SEO overview
  Objective: Determine competitor search engine visibility and to refine your keyword list accordingly.
• Competitor external link quality and number
  Objective: Provide an indication of the number of external links required to compete with the key competitors.

5. Keyword analysis for current site

We'll go through your current site with a fine tooth comb and make sure the important areas of the pages are correctly optimised for the keywords identified above. These areas include the following:

• URL
• Page title
• H1 tags
• Paragraph text – natural copy is important here
• Inbound link quality and number
• Page structure and user experience

Objective: determine how your site can be optimised for best results in search engines.

6. Customer segmentation and analysis

Finally, we'll look at your current visitor statistics and determine how people are currently finding your site. This information will play a key role to determine which areas need fine tuning to maximise visibility.

SEO - Stage 2: Site optimisation

The second stage of the SEO process is to take action to improve your site, based on our research.

• Internal optimisation
• Meta data optimisation (unique for each page)
• Updates to site structure and content – navigation, structure, accessibility,
• Copy writing / refinement
• Code quality, user experience
• Sitemap development and publication
• Site submission to major search engines
• Integration of Google Analytics (if required)